Targeted experiences with FeaturesFlow

Deliver content to specific audiences

Define rules and target users with experiences made just for them.

Define your objectives and goals for implementing targeted experiences.

Determine what specific outcomes you hope to achieve, such as increased user engagement, improved conversion rates, or enhanced personalization.

Segment your users.

Identify the different user segments within your user base based on attributes such as demographics, behavior, or preferences.

By definition user segmentation is dividing users into groups based on some characteristics. You can segment your users in infinitely many ways.

Let’s say we want to segment our users by country. Most of our users are from the US, some of them are from Italy and the UK, and the rest is from some other countries that we don’t include in our targeting.

Implement different versions of your software.

Have all of the versions of a feature created and tested in your codebase.

Our research indicated that some of the groups like different dishes depending on which country they are from. Maybe displaying a header with user’s most likely favourite dish will increase our sales?

Target your users with a feature toggle.

Define targeting rules - serve different versions of your software to specific user segments. The beautiful thing about it, is that you can always change them, without making a new release.

Setup rules in form of if statements and target your users!

We are aware that setting up targeting rules can be a bit overwhelming, but we are there to help! Feel free to contact us to get guidance.

Get treatments inside your code and serve different versions.

Access FeaturesFlow through one of the SDKs.

Retrive treatments inside your code and toggle between different versions of your software.

That’s it! Ready for release!

Ready to get started?

Start improving your software by creating a free account.

Don’t hesitate to contact us if you have any questions.

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